2022 Modernizing Marketing Strategy Series: Data Activation

Published by OneTrust

In this blog, we’ll talk about three things marketers and privacy professionals can keep in mind while trying to strike this balance of privacy and personalization this year amidst what’s sure to be more changes on the way. I’ll also focus on two key technologies that can work together to support your brand’s privacy and customer experience efforts. Specifically, Consent Management Platforms (CMPs) and Customer Data Platforms (CDPs) and how they can help you build a data foundation to power your efforts in powering privacy-centric personalization. Let’s jump in!

Download Now


Required fields*

Please agree to the conditions

By requesting this resource you agree to our terms of use. All data is protected by our Privacy Notice. If you have any further questions please email

Related Categories Data Security, Email Security, Web Security, Database Security, Data Center Security, Data-Centric Security, Data Loss Prevention (DLP), Data Masking Software, Encryption Key Management, Mobile Data Security, Secrets Management, Cloud Email Security, Email Anti-Spam, Email Encryption, Intelligent Email Protection, Secure Email Gateway, Bot Detection and Mitigation, Browser Isolation, Dark Web Monitoring, DDoS Protection, Fraud Detection, Secure Web gateways