How Data Is Helping Marketers Declutter

Published by Accenture

SHARE Customer data and insights are what fuels marketing in today's digital age. And yet, more than half (57%) of marketing executives admit they don't have the data they need to understand customers or anticipate their needs. The issue stems from marketing organizations' being forced to rapidly evolve in a few short years. With new technologies and touchpoints emerging seemingly overnight, marketers have been left with a long list of endless tasks and data black holes. In fact, nearly 70% of marketing executives say that the past year has completely exhausted their employees. Read now to discover how data is helping marketers declutter.

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